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Learn Your Market.

Keep your business focused in the right direction

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Strategic Research Initiatives, LLC, based in Queen Creek, Arizona, has conducted consumer research for clients in the automobile sector, motorsports, heavy-duty trucks, construction equipment, and farm equipment. SRI is well-known for its global research capabilities, having undertaken studies in more than 20 key markets. Among SRI's clientele are computer services, telecommunications, oil and gas, travel, ski resorts, education, and sports. We also collaborate with advertising agencies and clients who specialize in B2B research.

Case Studies

See how our research helped us provide solutions to our clients.

Case Study #1 : Major Motorsports Client


  • Major redesign of Sales & Service CSI program
  • Improved response rates from 8%-12% to 28%-32%
  • Improved utilization of data for dealers and internal staff
  • CSI data was used as part of dealer compensation and reward programs
  • Designed procedures to identify dealer interference
  • Designed program to be defensible in a court of law


Case Study #2 : Diesel Engine Manufacturer


  • Added an online component to a twice-a-year telephone dealer satisfaction study of the OEM’s distributors involving approximately 2,000 interviews
  • Client expected 10% response rate over the web—first wave’s actually was over 80%
  • Results:
  • Reduced data collection time
  • Substantial cost savings


Case Study #3 : Luxury European Car Manufacturer

  • Understand the high problem-per-100 quality scores on two vehicles in the U.S. 
  • Designed on-site evaluation with the customers’ own vehicle while engineers’ observed the static and test drive interviews in order to assess 17 major functional areas of the vehicles
  • Results:
  • Two days of workshops utilizing data in Europe for engineers 
  • Presentation to board members of the OEM
  • Study repeated in Germany


Case Study 4 : Entertainment Industry—Branding and Sponsorship Development Research

  • Assisted a well-known actress in France with brand-building initiatives as she entered the U.S. market
  • We researched prime companies for public speaking, sponsorship and other branding opportunities.
  • We established a relationship with a major international automotive company to start, to drive other companies to work with her.
  • We have applied this model to other international talent in entertainment and sports who have tried to enter the market, as well as to professional sports teams and events, particularly in soccer.


We Are International

We have worked in many different countries, making us a company with global capabilities. Since 2009, SRI has conducted research in the following countries

North America

  • US
  • Canada
  • Cuba
  • Mexico

East Asia

  • China
  • Hong Kong SAR
  • Indonesia
  • Japan
  • Malaysia
  • Singapore

West Asia

  • Qatar
  • UAE

South America

  • Brazil

Europe

  • Belgium
  • France
  • Germany
  • Italy
  • Netherlands
  • Norway
  • Sweden
  • Spain
  • Turkey
  • United Kingdom

Oceania

  • Australia
  • New Zealand
  • Papua New Guinea

Don't be a stranger!

480-457-1688

StrategicResearchInitiatives@cox.net

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Common Questions

See some common questions and answers below, or call us at 480-457-1688. 

  • Why do I need market research?

    Our research services can help you see your business as your customers or investors would. It allows you to know what your consumers anticipate from you and how effectively you deliver. Ultimately, this gives insight of the position your business or product  occupies in the market relative to your competitiors. It can also be an effective method of risk management.

  • When do I need to do market research?

    There are many times it may be necessary to do some market research. Market research should  be done at the start of a new business or product launch or when you are losing ground to competition but dont understand why. As our client, we can help you assess these issues as they arrive, and guide you durning the times you need service.

  • Which of your research services should I use?

    Depending upon the information you are trying to gather, some,methods are more beneficial to you than other. Some methods garner more detailed results than others. If you need help determining which research service will best suit your needs, give us a call at 480-457-1688.

  • How long will the research process take?

    The length of the process depends on the scope of the project and the research method you choose to employ and the results you wish to gain. Quantitative results are usually more time consuming than qualitative results. That's why it's important to start planning your research ahead of time. When you work with us, we will help you honest results in the most efficient manner.